Twitter Beach 

Twitter’s monthly active users were on the decline for three consecutive quarters. They saw the opportunity to create their platform in a physical space and facilitate real-life conservation and entertainment. They also wanted to show their key advertisers and marketers the importance of audience through actually having audience members at this real-life Twitter platform.

Solution

Twitter Beach debuted at Cannes Lions as space, “open to attendees that featured a variety of programming, interactive stations, and photo ops; and an invite-only terrace space designed for Twitter to hold meetings with key advertisers, marketing partners, and content partners.”1

Activation Breakdown

• A beachfront hospitality space that included:

  • Photo ops.

  • Interactive stations of recent conversation topics on the platform.

  • Talks by Chrissy Teigen.

  • Performances by Ciara and Steve Aoki

  • Merchandise stand.

• A live-stream for specific events. 

• A billboard of a tweet from a user who said her dream was being on a billboard. 

• Partnership with the Cannes Lions Festival.

Results