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Fortnite's 2019 E3 Booth

Gaming Industry

Epic Game's Fortnite

2019

Los Angeles, CA, USA

Opportunity

Fortnite has exploded in popularity as an online video game. They saw the opportunity to promote their new season, gain media attention, and expand their market.

Solution

A 15,000 square foot activation at the Electronic Entertainment Expo (E3) themed as their season 9 design of neon. With plenty of activities such as dance performances, trivia games tournaments, and appearances from cosplay characters, this was the perfect wild and bold activation to keep their name out into the world.

Activation Breakdown

  • Collaborations with brands and visionaries.

  •  29 different rooms with multi-sensory experiences, lighting, and customization.

Results

  • Thousands of attendees. 

  • Increased earned media.

  • Increased positive brand sentiment.

Takeaway

This activation is the perfect example of a brand creating its platform in real-life and selling its value without selling its products. These experiences are about the guests and messages about the future. By creating a space for reflection and collaboration, this ever-changing and now ongoing event is a great way to stay connected with their market and increase their reach. 29Rooms also offers extreme interaction and tactile offerings that foster interaction, connection, and positive perceptions with beautiful design to incentivize photos and shares on social media.

1 29Rooms. (n.d.) Refinery29. https://www.29rooms.com/about

In Action

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